Lacoste

About the Project

The aim of this project was to create a persona who could embody Lacoste’s values and serve as a brand ambassador. Emma, a modern woman passionate about sport and style history, reflects Lacoste’s timeless elegance, authenticity, and focus on transmission. Set on a tennis court, the campaign captures authentic, spontaneous moments that reflect her connection to memory, freedom, and Lacoste’s sporting heritage. The visuals feature soft, natural light and a classic palette of green, white, and navy blue, emphasizing Lacoste’s timeless elegance. Details like the aged logo on tennis balls reinforce the brand’s history, while Emma’s simple gestures and understated attire embody Lacoste’s refined identity.